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~subject:"Pricing strategy"
~subject:"Social Web"
~type_genre:"Book section"
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E-Game-Advertising als Ersatz...
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Advertising in new formats and media : current research and implications for marketers
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The Oxford handbook of pricing management
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Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
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Electronic word of mouth as a promotional technique : new insights from social media
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Handbook of research on business social networking ; Vol. 2
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Improving decision making in real-time bidding
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
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2
Virtuelle Markenwelten : Bestandsaufnahmen am Beispiel von Second Life
Adams, Oliver
;
Mosner, Thomas
;
Kemmer, Daniela
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 505-517)
.
2008
Persistent link: https://www.econbiz.de/10003743664
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3
Status seeking and the design of online entertainment communities
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Managing in the information economy : current research …
,
(pp. 281-304)
.
2007
Persistent link: https://www.econbiz.de/10003485437
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"You're in our world now." TM : ownership and access in the proprietary community of an MMOG
Humphreys, Sal
- In:
Information communication technologies and emerging …
,
(pp. 76-96)
.
2007
Persistent link: https://www.econbiz.de/10003450058
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5
Games and advertisement: beyond banners and billboards
Nieborg, David B.
- In:
Information communication technologies and emerging …
,
(pp. 97-117)
.
2007
Persistent link: https://www.econbiz.de/10003450062
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Convergence of online gaming and e-commerce
Harwood, Tracy
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 61-89)
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2011
Persistent link: https://www.econbiz.de/10008746285
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3D3C real virtual worlds defined : the commerce challenge
Sivan, Yesha
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 16-41)
.
2011
Persistent link: https://www.econbiz.de/10008746287
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Two-minute drill : video games and social media to advance CSR
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
Corporate social responsibility in the digital age
,
(pp. 127-142)
.
2015
Persistent link: https://www.econbiz.de/10010513431
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Video games, virtual worlds and economics
Knowles, Isaac
;
Castronova, Edward
;
Ross, Travis
- In:
Handbook on the economics of the media
,
(pp. 237-258)
.
2015
Persistent link: https://www.econbiz.de/10011339807
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User intention of sharing video clips on Web 2.0 social network websites
Li, Eldon Yu-zen
;
Chang, Shu-hsun
- In:
Organizations and social networking : utilizing social …
,
(pp. 153-173)
.
2013
Persistent link: https://www.econbiz.de/10009768693
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