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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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Capturing profits that are escaping
Ambrose, David. M.; Anstey, John R. - In: Journal of business and economic perspectives 31 (2005) 2, pp. 6-14
Persistent link: https://www.econbiz.de/10003340178
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Pricing market research : a normative framework
Xiang, Yi (contributor); Sárváry, Miklós (contributor) - 2006
Persistent link: https://www.econbiz.de/10003379167
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Zwischen Premium und Handelsmarken : Chancen für die Mitte
Twardawa, W. - In: Erfolgsstrategien für die Mitte - Perspektiven aus …, (pp. 15-22). 2009
Persistent link: https://www.econbiz.de/10003974836
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How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias; Hofstetter, Reto; Krohmer, Harley; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
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More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Kim, Jungkeun; Rao, Raghunath Singh; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 157-171
Persistent link: https://www.econbiz.de/10008858630
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The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan; Han, Song - In: Journal of marketing research : JMR 48 (2011) 1, pp. 48-61
Persistent link: https://www.econbiz.de/10008858646