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Pricing strategy
Consumer behaviour
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Konsumentenverhalten
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Einzelhandel
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Retail trade
15,243
Theorie
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Markenartikel
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Electronic Commerce
4,376
E-commerce
4,205
Werbewirkung
3,689
Advertising effects
3,650
Verbraucherverhalten
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Experiment
3,478
Preismanagement
3,381
Emotion
3,279
Advertising
3,145
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3,093
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Janssen, Maarten C. W.
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Shelegia, Sandro
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Usman, Osly
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Spann, Martin
17
Trachter, Nicholas
15
Monroe, Kent B.
14
Jiang, Baojun
13
Richards, Timothy J.
13
Snir, Avichai
13
Chen, Haipeng
12
Chen, Jing
12
Chen, Ying-Ju
12
Matsushima, Noriaki
12
Bergemann, Dirk
11
Diller, Hermann
11
Grewal, Dhruv
11
Herrmann, Andreas
11
Roth, Stefan
11
Rudanko, Leena
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Bertini, Marco
10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
Pagliero, Mario
10
Popkowski Leszczyc, Peter T. L.
10
Zhou, Jidong
10
Inderst, Roman
9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Natter, Martin
9
Wilson, Christopher
9
Zeithammer, Robert
9
Zielke, Stephan
9
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8
Clerides, Sofronis
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Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
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INSEAD
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Sonderforschungsbereich 303 Information und die Koordination Wirtschaftlicher Aktivitäten, Rheinische Friedrich-Wilhelms-Universität Bonn
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Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Management science : journal of the Institute for Operations Research and the Management Sciences
78
Journal of revenue and pricing management
77
Journal of retailing and consumer services
73
European journal of operational research : EJOR
64
Journal of business research : JBR
61
International journal of production economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of retailing
44
International journal of industrial organization
43
Manufacturing & service operations management : M & SOM
43
The journal of product & brand management
34
Operations research
32
Discussion papers / CEPR
27
International journal of production research
27
NBER working paper series
26
Omega : the international journal of management science
26
Production and operations management : an international journal of the Production and Operations Management Society
26
International journal of hospitality management
23
Journal of marketing
23
NBER Working Paper
23
Economics letters
22
Discussion paper / Centre for Economic Policy Research
20
Information systems research : ISR
20
Transportation research / E : an international journal
20
Working paper / National Bureau of Economic Research, Inc.
19
Energy economics
18
CESifo working papers
17
Production and operations management : the flagship research journal of the Production and Operations Management Society
17
Journal of the Academy of Marketing Science
16
Journal of marketing research : JMR
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of economics & management strategy : JEMS
14
Applied economics
13
Discussion paper
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Marketing science
13
Quantitative marketing and economics : QME
13
Electronic commerce research
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ECONIS (ZBW)
3,374
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1
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
2
The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Li, Kunpeng
;
Wang, Lan
;
Chhajed, Dilip
;
Mallik, Suman
- In:
Decision sciences : DS
50
(
2019
)
2
,
pp. 311-339
Persistent link: https://www.econbiz.de/10012060501
Saved in:
3
Die Entstehung des Preisimage von Handelsbetrieben
Diller, Hermann
;
Müller, Iris
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 129-157)
.
2004
Persistent link: https://www.econbiz.de/10002516279
Saved in:
4
The pricing practice of retailers in the course of the currency changeover to the Euro
Müller-Hagedorn, Lothar
- In:
The European Monetary Union : blessing or disaster? ; a …
,
(pp. 185-205)
.
1997
Persistent link: https://www.econbiz.de/10001299910
Saved in:
5
Optimal category pricing with endogenous store traffic
Fox, Edward J.
;
Postrel, Steven R.
;
Semple, John H.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 709-720
Persistent link: https://www.econbiz.de/10003885047
Saved in:
6
Die Kongruenzhypothese in der Geschäftsstättenwahl
Pechtl, Hans
-
2000
Persistent link: https://www.econbiz.de/10010481436
Saved in:
7
Efficient pricing und efficient assortment planning für große Handels- und Dienstleistungssortimente
Zeisel, Stefan
-
1999
Persistent link: https://www.econbiz.de/10001594449
Saved in:
8
Die Kongruenzhypothese in der Geschäftsstättenwahl
Pechtl, Hans
-
2000
Persistent link: https://www.econbiz.de/10001539562
Saved in:
9
Preisschwellen und Deckungsbeitrag : verschenkt der Handel große Potentiale?
Gedenk, Karen
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
1
,
pp. 33-59
Persistent link: https://www.econbiz.de/10001253178
Saved in:
10
Die Entstehung von Preisimages im Handel : eine theoretische und empirische Analyse
Müller, Iris
-
2003
Persistent link: https://www.econbiz.de/10013429907
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