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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
7
Markenimage
7
Low-cost strategy
6
Niedrigpreisstrategie
6
Preismanagement
6
Theorie
4
Theory
4
Advertising
3
Advertising effects
3
Einzelhandelspreis
3
Garantie
3
Rabatt
3
Rebate
3
Regulatory focus
3
Retail price
3
Sales promotion
3
Verkaufsförderung
3
Warranty
3
Werbewirkung
3
Werbung
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Collective dissonance
2
Discounting
2
Diskontierung
2
Electronic word-of-mouth
2
Internet marketing
2
Markenführung
2
Marketing (Business Administration)
2
New media
2
Online-Marketing
2
Preis
2
Preisdifferenzierung
2
Price
2
Price discrimination
2
Product quality
2
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Undetermined
5
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Article
6
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6
Aufsatz in Zeitschrift
6
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English
6
Author
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Biswas, Abhijit
6
Guha, Abhijit
5
Verma, Swati
3
Banerjee, Somak
2
Grewal, Dhruv
2
Bhowmick, Sandeep
1
Burman, Bidisha
1
Dutta, Sujay
1
Gauri, Dinesh Kumar
1
Grewal, Chruv
1
Jha, Subhash
1
Kwak, Hyokjin
1
Nordfält, Jens
1
Srivastava, Joydeep
1
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
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ECONIS (ZBW)
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1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
4
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
5
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
6
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
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