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The strategic effects of multimarket contact : mutual forbearance and competitive response in the personal computer industry
Kang, Wooseong; Bayus, Barry L.; Balasubramanian, Sridhar - In: Journal of marketing research : JMR 47 (2010) 3, pp. 415-427
Persistent link: https://www.econbiz.de/10003983714
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Pricing information goods : a strategic analysis of the selling and pay-per-use mechanisms
Balasubramanian, Sridhar; Bhattacharya, Shantanu; … - 2011
Persistent link: https://www.econbiz.de/10009374382
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Pricing information goods : a strategic analysis of the selling and pay-per-use mechanisms
Balasubramanian, Sridhar; Bhattacharya, Shantanu; … - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 218-234
Persistent link: https://www.econbiz.de/10010515900
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Consumer forwards : concept and empirical analysis of a sports ticket market
Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: International journal of sport finance 10 (2015) 2, pp. 103-121
Persistent link: https://www.econbiz.de/10011284952