convert free users to paying ones. Price promotions (or “sales”) are often used in freemium to induce the conversion. However …, the causal effect of exposing consumers to such inter-temporal price variation is unclear. While sales can generate …, where the base version is sold for free, so that sales form extreme price cuts on the overall product combination. We work …

Price promotions increase sales, at least in the short term, but the effect of price promotions on consumers' product … evaluations is not well understood. We focus on the market for mobile apps, a category where price variation, including … discounting to a zero price is common. We ask how price promotions affect the evaluations measured by star ratings posted …

-cyclical pricing, drawing on the category-expansion effects of price promotions. Our study emphasizes the seasonal fluctuation in … promotion frequency rather than the change in aggregate mean price across seasons, which motivates most existing studies. We … propose a rationale for the counter-cyclical price promotions: consumers are more likely to increase category demand in …

The extant literature on price promotions typically assumes that consumers loyal to a brand never switch to a competing … different properties. First, the strong brand has a higher price range and a higher regular price. Second, the strong brand has …

This paper deals with sales promotions in the form of consumer price discounts in fast-moving consumer goods. First, we … show analytically that suboptimality is to be expected with respect to the size of the consumer price discount. This is due … these is a proportional discount sharing arrangement, in which each party contributes to the consumer price discount in …

(sales promotions paradox). We model sales promotions as deviations of the promoted price with respect to the regular price …