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Pricing strategy
Consumer behaviour
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Brand management
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Markenführung
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Retail trade
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Werbewirkung
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Marketing management
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Advertising
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Janssen, Maarten C. W.
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15
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European Pricing and Marketing Conference
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Markendialog <17., 2013, Berlin>
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Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of revenue and pricing management
79
Journal of retailing and consumer services
75
European journal of operational research : EJOR
66
Journal of business research : JBR
65
International journal of production economics
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of retailing
45
Manufacturing & service operations management : M & SOM
45
International journal of industrial organization
44
The journal of product & brand management
34
Operations research
32
International journal of production research
28
Production and operations management : an international journal of the Production and Operations Management Society
28
NBER working paper series
27
Discussion papers / CEPR
26
Omega : the international journal of management science
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Journal of marketing
24
NBER Working Paper
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Economics letters
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Information systems research : ISR
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Working paper / National Bureau of Economic Research, Inc.
21
Discussion paper / Centre for Economic Policy Research
20
International journal of hospitality management
20
Transportation research / E : an international journal
20
CESifo working papers
17
Energy economics
17
Production and operations management : the flagship research journal of the Production and Operations Management Society
17
Journal of economics & management strategy : JEMS
16
Journal of marketing research : JMR
16
Journal of the Academy of Marketing Science
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of marketing : EJM
14
Psychology & marketing
14
Quantitative marketing and economics : QME
14
SpringerLink / Bücher
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The journal of industrial economics
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Applied economics
13
Discussion paper
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
3,521
Other ZBW resources
12
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1
Beyond private label panache : the effect of store image and perceived price on
brand
prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
2
Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.
;
Chikhalkar, Rekha D.
;
Chaudhuri, Ranjan
- In:
International journal of management concepts and …
9
(
2015/2016
)
2
,
pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
Saved in:
3
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
4
Brand
price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.
;
Moner Colonques, Rafael
; …
- In:
Applied economics
48
(
2016
)
58/60
,
pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
Saved in:
5
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
6
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
7
Cost analysis of calcium in store
brand
versus national
brand
grocery products
Kay, Lisa M.
;
Wu, Qiang
;
Wall-Bassett, Elizabeth
;
Yen, …
- In:
Journal of food products marketing
24
(
2018
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
Saved in:
8
The role of store
brand
spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
9
Brand
image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
10
What drives
brand
equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
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