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The impact of price level and appeal type in hotel advertising : a pilot study

Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10011671813

Audit and benchmarking of supermarket catalog composition in five countries

Tan, Pei Jie; Tanusondjaja, Arry; Corsi, Armando; … - In: International journal of advertising : the review of … 42 (2023) 3, pp. 589-616

Persistent link: https://www.econbiz.de/10014295239

Der Einfluss der Marktstellung auf die Anzeigen- und Vertriebspreise regionaler Tageszeitungen

Nienstedt, Heinz-Werner; Proner, Patrick; Scherer, Joerg - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 5 (2008), pp. 6-18

Persistent link: https://www.econbiz.de/10003779519

When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing

Kaiser, Ulrich (contributor) - 2007

Persistent link: https://www.econbiz.de/10003497834

Is it all about the price? : decision drivers affecting ad placement of media planners in magazines

Knuth, Ingo; Kouki, Monia; Strube, Mania - In: Journal of media business studies 10 (2013) 3, pp. 65-85

Persistent link: https://www.econbiz.de/10010229272

Optimal cover prices and the effects of website provision on advertising and magazine demand

Kaiser, Ulrich - 2002

I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...

Persistent link: https://www.econbiz.de/10011447583