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Pricing strategy
Innovation
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Konsumentenverhalten
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USA
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Bayus, Barry L.
4
Balasubramanian, Sridhar
2
Chintagunta, Pradeep K.
1
Kang, Wooseong
1
Sainam, Preethika
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport finance
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Journal of marketing research : JMR
1
Review of marketing science
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ECONIS (ZBW)
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Optimal pricing and product development policies for new consumer durables
Bayus, Barry L.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10001163883
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2
Competitive entry and pricing responses to product innovation
Bayus, Barry L.
;
Chintagunta, Pradeep K.
- In:
Review of marketing science
1
(
2003
)
3
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003887708
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3
The strategic effects of multimarket contact : mutual forbearance and competitive response in the personal computer industry
Kang, Wooseong
;
Bayus, Barry L.
;
Balasubramanian, Sridhar
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 415-427
Persistent link: https://www.econbiz.de/10003983714
Saved in:
4
Consumer forwards : concept and empirical analysis of a sports ticket market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10011284952
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