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Pricing strategy
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Adhikari, Atanu
5
Basu, Amiya
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Raj, S. P.
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Sinha, Rajesh Kumar
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Theoretical economics letters
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European journal of marketing : EJM
1
International journal of hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Differentiating subjective and objective attributes of experience products to estimate willingness to pay price premium
Adhikari, Atanu
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
5
,
pp. 634-644
Persistent link: https://www.econbiz.de/10011348805
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2
Effect of reference price in PWYTF pricing in tourism sector
Adhikari, Atanu
- In:
Theoretical economics letters
9
(
2019
)
4
,
pp. 555-562
Persistent link: https://www.econbiz.de/10012022916
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3
Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach
Adhikari, Atanu
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1940-1949
Persistent link: https://www.econbiz.de/10011785586
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4
Pricing of experience products under consumer heterogeneity
Adhikari, Atanu
;
Basu, Amiya
;
Raj, S. P.
- In:
International journal of hospitality management
33
(
2013
),
pp. 6-18
Persistent link: https://www.econbiz.de/10009746531
Saved in:
5
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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