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~subject:"Pricing strategy"
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Pricing strategy
Game theory
9
Spieltheorie
8
Brand management
6
Markenführung
6
Brand
5
Markenartikel
5
Distribution channel
4
Handelsmarke
4
Preismanagement
4
Store brand
4
Vertriebsweg
4
Marketing management
3
Marketingmanagement
3
Advertising
2
B-to-B-Marketing
2
Business-to-business marketing
2
Consumer behaviour
2
Coordination mechanisms
2
Einzelhandel
2
Einzelhandelspreis
2
Households - Economic aspects
2
Income
2
Income distribution
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Lieferkette
2
Online retailing
2
Online-Handel
2
Retail price
2
Retail trade
2
Supplier relationship management
2
Supply chain
2
Theorie
2
Theory
2
Werbung
2
B2B marketing
1
B2B markets
1
Bank
1
Banks
1
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English
4
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Amrouche, Nawel
4
Yan, Ruiliang
3
Ben Rhouma, Tarek
1
Pei, Zhi
1
Zaccour, Georges
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of production economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
2
Can a weak retailer benefit from a manufacturer-dominant retailer alliance?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10009701597
Saved in:
3
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
4
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
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