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Preis- oder Imagewerbung?: Optionen für den Handel
Greipl, Erich; Müller, Stefan - In: Zukunftsperspektiven für das Handelsmanagement : …, (pp. 445-462). 2000
Persistent link: https://www.econbiz.de/10001495841
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Strategic advertising and pricing with sequential buyer search
Stahl, Dale O. - 1991
Persistent link: https://www.econbiz.de/10000827758
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000829431
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000834354
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Advertising and coordination
Bagwell, Kyle; Ramey, Garey - 1992
Persistent link: https://www.econbiz.de/10000841630
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Price competition and advertising in oligopoly
Bester, Helmut; Petrakēs, Emmanuēl - 1992
Persistent link: https://www.econbiz.de/10000842124
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Optimal advertising and pricing policies in a mature market : a dynamic duopoly model
Hu, Sheng-Cheng; Kalwani, Manohar U.; Lau, Kin-nam - 1989
Persistent link: https://www.econbiz.de/10000789194
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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann; Kucher, Eckhard - 1987
Persistent link: https://www.econbiz.de/10000730030
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Econometrics of duopolistic games in prices and advertising : the case of the US soft drink industry
Gasmi, Farid - 1988
Persistent link: https://www.econbiz.de/10000811413
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Price advertising and coupons in a monopoly model
Caminal, Ramón - 1995
Persistent link: https://www.econbiz.de/10000905244