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Pricing strategy
Consumer behaviour
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Valuing new currencies : a framework for future research
Raghubir, Priya
- In:
New directions in behavioral pricing research
,
(pp. 1-28)
.
2024
Persistent link: https://www.econbiz.de/10014635447
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Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
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