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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290