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Print advertising
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
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Cause-related marketing
10
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Taiwan
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Chang, Chun-Tuan
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Chang, Chun-tuan
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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ECONIS (ZBW)
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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