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En empirisk model for prisdann...
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Printwerbung
Denmark
5
Dänemark
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Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Markenartikel
2
Print advertising
2
1980-1993
1
Advertising effects
1
Advertising media
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Brand image
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Brand management
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Coffee
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Food trade
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Kaffee
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Lebensmittelhandel
1
Markenführung
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Markenimage
1
Newspaper
1
Preismanagement
1
Pricing strategy
1
Promotional materials
1
Sonderangebot
1
Special offers
1
USA
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United States
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Werbemittel
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Werbeträger
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Hansen, Flemming
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Lundsteen, Steen
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Olsen, Jørgen Kai
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Stenvinkel Nilsson, Ole
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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The demand for newspaper advertising space in Denmark in the past and in the future : with a methodological appendix
Hansen, Flemming
;
Stenvinkel Nilsson, Ole
-
1992
Persistent link: https://www.econbiz.de/10000860989
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Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
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