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~subject:"Printwerbung"
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Printwerbung
Consumer behaviour
28
Konsumentenverhalten
28
Advertising effects
17
Werbewirkung
17
Advertising
15
Werbung
13
Beziehungsmarketing
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Relationship marketing
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Markenführung
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Markenimage
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USA
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Black people
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Emotion
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Print advertising
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Processing fluency
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Schwarze Menschen
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Social web
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Communal-brand connection
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Confidence
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E-commerce
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Lieferantenmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Supplier relationship management
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Vertrauen
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brand loyalty
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processing fluency
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Torres, Ivonne M.
4
Sierra, Jeremy J.
3
Heiser, Robert S.
2
Briggs, Elten
1
Hyman, Michael R.
1
Landry, Timothy D.
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : JPM
1
The journal of services marketing
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ECONIS (ZBW)
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Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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2
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
3
Services' influence on minority portrayals in magazine advertising
Briggs, Elten
;
Landry, Timothy D.
;
Torres, Ivonne M.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 209-218
Persistent link: https://www.econbiz.de/10003990926
Saved in:
4
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Saved in:
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