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How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights

Ranfagni, Silvia; Camiciottoli, Belinda Crawford; … - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 70-85

Persistent link: https://www.econbiz.de/10011537947

Using a discourse lens to explore tensions and contradictions in organizational theory and change : a conversation with Linda Putnam

Grant, David; Cox, Julie Wolfram - In: Journal of change management : an international journal 17 (2017) 3, pp. 189-202

Persistent link: https://www.econbiz.de/10011845708

Open source : a multidisciplinary approach

Muffatto, Moreno - 2006

Persistent link: https://www.econbiz.de/10003328029

Web-based collaboration and decision making support : a multi-disciplinary approach

Karacapilidis, Nikos; Tzagarakis, Manolis - 2009

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Exploring audience engagement with ChatGPT-related content on YouTube : implications for content creators and AI tool developers

Hussain, Khalid; Khan, Muhammad Laeeq; Malik, Aqdas - In: Digital business 4 (2024) 1, pp. 1-14

The emergence of ChatGPT in the broader field of generative artificial intelligence (AI) has sparked scholarly … consumer engagement with content creators producing ChatGPT-related content. Therefore, the present study aims to delineate how … ChatGPT-related content garners consumer engagement on YouTube. Data from 100 YouTube videos amassing an aggregate of 65 …

Persistent link: https://www.econbiz.de/10015052117

ChatGPT or online review : which is a better determinant of customers' trust in Airbnb listings and stay intention?

Choi, Miju; Choi, Youngjoon; Bangura, Eudora; Kim, Dahye - In: International journal of hospitality management 122 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015072227

Online customer engagement through blogs in India

Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301

Persistent link: https://www.econbiz.de/10010474776

A liberating-engagement theory of consumer fun

Oh, Travis Tae; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 46-73

Persistent link: https://www.econbiz.de/10013253555

The role of emotion in consumption

Voon, Jan P. - In: International journal of economics and finance 5 (2013) 11, pp. 95-104

Persistent link: https://www.econbiz.de/10010221326

Countering reactance in crisis communication : incorporating positive emotions via social media

Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369

Persistent link: https://www.econbiz.de/10012229560

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