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An Empirical Study of Word-of-Mouth Generation and Consumption
Yang, Sha - 2012
Word-of-mouth (WOM) plays an increasingly important role today in shaping consumers' attitudes and buying behaviors. Prior work in marketing has mainly focused on the aggregate impact of WOM on product sales as well as the generation of WOM. Very little attention has been paid to the consumption...
Persistent link: https://www.econbiz.de/10013100470
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Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; … - In: Information systems research : ISR 32 (2021) 4, pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
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How limited consumption experiences affect word of mouth
Saenger, Christina; Thomas, Veronica L. - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
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The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min; Jun, Mina; Kim, Chung Koo - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
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Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde; Milne, George R.; Miller, Elizabeth G. - In: The journal of consumer marketing 33 (2016) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
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Measuring consumer inflation in a digital economy
Reinsdorf, Marshall B.; Schreyer, Paul - In: Measuring economic growth and productivity : …, (pp. 339-362). 2020
Persistent link: https://www.econbiz.de/10012813787
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The role of ethical positions on responsible consumption behaviours and consumption values regarding the green products
Burucuoglu, Murat; Erdogan, Evrim - In: Global business & economics review 21 (2019) 5, pp. 533-555
Persistent link: https://www.econbiz.de/10012127042
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Vacation posts on Facebook : a model for incidental vicarious travel consumption
Marder, Ben; Archer-Brown, Chris; Colliander, Jonas; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 1014-1033
Persistent link: https://www.econbiz.de/10012050703
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The impact of family social network on household consumption
Kang, Xi - In: Modern economy 10 (2019) 3, pp. 679-697
Persistent link: https://www.econbiz.de/10012019671
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A cross-national study of consumer spending behavior : the impact of social media intensity and materialism
Thoumrungroje, Amonrat - In: Journal of international consumer marketing 30 (2018) 4, pp. 276-286
Persistent link: https://www.econbiz.de/10011965987