The effects of culture on consumers' consumption and generation of online reviews
Year of publication: |
August 2018
|
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Authors: | Kim, Jong Min ; Jun, Mina ; Kim, Chung Koo |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 134-150
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Subject: | Consumer online review | Review rating | Textual contents of review | Cultural difference | U.K. consumers | U.S. consumers | China consumers | Konsumentenverhalten | Consumer behaviour | China | Kulturelle Identität | Cultural identity | Virales Marketing | Viral marketing | USA | United States | Privater Konsum | Private consumption | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Nationalkultur | National culture |
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