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Reasons for variation in SCR for private label brands
Dawes, John - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
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Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing Letters 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10010867887