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~subject:"Privatkundengeschäft"
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Privatkundengeschäft
Brand management
54
Markenführung
48
Markenartikel
37
Brand
34
Consumer behaviour
31
Brand image
30
Markenimage
27
Konsumentenverhalten
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United Kingdom
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Employees
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Ireland
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Bank
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Beziehungsmarketing
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Brand identity
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Brand loyalty
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Marketing
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Relationship marketing
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Spain
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Brand love
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English
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De Chernatony, Leslie
4
Wallace, Elaine
4
Buil, Isabel
3
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Journal of business ethics : JOBE
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
2
How leadership and commitment influence bank employees’ adoption of their bank’s values
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business ethics : JOBE
101
(
2011
)
3
,
pp. 397-414
Persistent link: https://www.econbiz.de/10009272437
Saved in:
3
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
Saved in:
4
Service employee performance : its components and antecedents
Wallace, Elaine
;
De Chernatony, Leslie
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10003857822
Saved in:
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