//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Product Placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Eco-style" perceptions : the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product Placement
Advertising effects
12
Werbewirkung
12
Consumer behaviour
10
Konsumentenverhalten
10
Belgien
7
Belgium
7
Fernsehwerbung
7
Television advertising
7
Advertising
5
Computerspiel
5
Interactive media
5
Interaktive Medien
5
Product placement
5
Video game
5
Werbung
5
Children
4
Kinder
4
Social Web
4
Social web
4
Target group
4
Zielgruppe
4
Brand image
3
Brand management
3
Crisis management
3
Emotion
3
Jugendliche
3
Krisenmanagement
3
Markenführung
3
Markenimage
3
Media usage
3
Mediennutzung
3
Psychology of advertising
3
Werbepsychologie
3
Youth
3
Branchenentwicklung
2
Crisis involvement
2
Crisis response strategies
2
Cultural identity
2
E-commerce
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Language
All
English
5
Author
All
Cauberghe, Verolien
5
Hudders, Liselot
2
Kazakova, Snezhanka
2
Faseur, Tine
1
Panic, Katarina
1
Pauw, Pieter de
1
Pelsmacker, Patrick de
1
Slabbinck, Hendrik
1
Tessitore, Tina
1
Thijs, Dieter
1
Vermeir, Iris
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
4
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
5
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->