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~subject:"Product counterfeiting"
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Product counterfeiting
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1
Counterfeit proneness : conceptualisation and scale development
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 602-626
Persistent link: https://www.econbiz.de/10009159898
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2
Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing
;
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
Saved in:
3
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
4
Demystifying deliberate counterfeit purchase behaviour : towards a unified conceptual framework
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011570774
Saved in:
5
Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 294-308
Persistent link: https://www.econbiz.de/10011658379
Saved in:
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