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~subject:"Produktentwicklung"
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Produktentwicklung
Marketingmanagement
16,944
Marketing management
16,358
Produktgestaltung
5,634
Product design
4,702
Marketing
3,591
Theorie
3,361
Theory
3,353
Consumer behaviour
3,065
Konsumentenverhalten
3,041
Relationship marketing
1,975
Beziehungsmarketing
1,967
Deutschland
1,907
Germany
1,812
Innovation
1,726
USA
1,636
United States
1,594
Brand management
1,534
Markenführung
1,524
New product development
1,198
Strategisches Management
1,197
Online-Marketing
1,151
Internet marketing
1,113
Innovationsmanagement
1,098
Innovation management
1,074
Unternehmenserfolg
1,065
Firm performance
1,061
Strategic management
945
Marktforschung
836
SME
811
KMU
810
Internationales Marketing
772
International marketing
758
Markenimage
715
Brand image
711
Werbung
697
Social Web
691
Social web
691
Market research
673
Advertising
628
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German
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Sosa, Manuel
12
Chan, Tian Heong
9
Eppinger, Steven D.
7
Herstatt, Cornelius
7
Mital, Anil
7
Calantone, Roger J.
6
Kohlbacher, Florian
6
Leifer, Larry
6
Mihm, Jürgen
6
Nijssen, E. J.
6
Ulrich, Karl T.
6
Dahl, Darren W.
5
Brenner, Walter
4
Czarnitzki, Dirk
4
Dell'Era, Claudio
4
Dogbe, Courage Simon Kofi
4
Goswami, Mohit
4
Khan, B. Zorina
4
Kim, Namwoon
4
Lin, Jun
4
Meinel, Christoph
4
Niedderer, Kristina
4
O'Cass, Aron
4
Pomegbe, Wisdom Wise Kwabla
4
Rubera, Gaia
4
Swan, K. Scott
4
Wrigley, Cara
4
Zhang, Jing
4
Arora, Aniket
3
Banerjee, Sumitro
3
Beckman, Sara L.
3
Bernarda, Greg
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Borsato, Milton
3
Carbonell, Pilar
3
Chattopadhyay, Amitava
3
Choi, Jeonghye
3
Desai, Anoop
3
Di Benedetto, C. Anthony
3
Eckert, Claudia
3
Ehrlenspiel, Klaus
3
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Springer Fachmedien Wiesbaden
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CIRP - The International Academy for Production Engineering
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IGI Global
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Commercial Development Association
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Design Conference <20, 2010, Nantes>
1
Edward Elgar Publishing
1
Esomar
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GABAL-Verlag GmbH
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hochschulgruppe Arbeits- und Betriebsorganisation
1
INSEAD
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Joint Economic Committee Congress of the United States, 96. congress, 1. session
1
MacGraw-Hill, Inc. <New York, NY>
1
National Bureau of Economic Research
1
OECD
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Taylor and Francis.
1
Verlag Dr. Hut <München>
1
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International journal of product development : IJPD
62
International journal of production research
43
IEEE transactions on engineering management : EM
33
Journal of business research : JBR
29
The journal of product innovation management : an international publication of the Product Development & Management Association
28
International journal of production economics
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
The journal of business & industrial marketing
16
International journal of innovation management
15
International journal of product lifecycle management : IJPLM
15
Faculty & research / Insead : working paper series
13
Human factors and ergonomics in consumer product design : methods and techniques
13
SpringerLink / Bücher
13
California management review
10
Journal of strategic marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of agile systems and management : IJASM
8
Journal of open innovation : technology, market, and complexity
8
Journal of the Academy of Marketing Science
8
Production and operations management : an international journal of the Production and Operations Management Society
8
Research policy : policy, management and economic studies of science, technology and innovation
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
The journal of product & brand management
8
Benchmarking : an international journal ; BIJ
7
Design for behaviour change : theories and practices of designing for change
7
European journal of marketing : EJM
7
International journal of innovation and technology management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Product research : the art and science behind successful product launches
7
Springer eBook Collection
7
International journal of productivity and quality management : IJPQM
6
Journal of business-to-business marketing
6
Management decision : MD
6
Marketing intelligence & planning
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
European journal of innovation management
5
European journal of operational research : EJOR
5
Europäische Hochschulschriften / 5
5
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
5
International journal of quality & reliability management
5
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ECONIS (ZBW)
1,258
USB Cologne (EcoSocSci)
9
EconStor
1
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
2
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
3
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
4
Das Metaprodukt : Produktentwicklung und Marketing von Markenartikeln
Linn, Carl E.
-
1992
Persistent link: https://www.econbiz.de/10000335071
Saved in:
5
Strategien marktadäquater Programmpolitik
Schewe, Hans-Rüdiger
-
1981
Persistent link: https://www.econbiz.de/10008731900
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6
Design innovation and marketing strategy in successful product competition
Hsu, Yen
- In:
The journal of business & industrial marketing
26
(
2011
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009010571
Saved in:
7
Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
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8
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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9
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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10
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
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