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Managing new product development for strategic competitive advantage
Jain, Dipak - In: Kellogg on marketing, (pp. 130-147). 2001
Persistent link: https://www.econbiz.de/10001612979
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A generalized Norton–Bass model for multigeneration diffusion
Jiang, Zhengrui; Jain, Dipak - In: Management science : journal of the Institute for … 58 (2012) 10, pp. 1887-1897
Persistent link: https://www.econbiz.de/10009664647
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Subproblem decomposition : an exploratory research method for effective incremental new product development
Ruiz, Dirk; Jain, Dipak; Grayson, Kent - In: The journal of product innovation management : an … 29 (2012) 3, pp. 385-404
Persistent link: https://www.econbiz.de/10009559969
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A generalized Norton-Bass model for multigeneration diffusion
Jain, Dipak; Jiang, Zhengrui - 2012
Persistent link: https://www.econbiz.de/10009619058
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Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak; Conley, James G. - In: Innovation and marketing in the pharmaceutical industry …, (pp. 255-285). 2014
Persistent link: https://www.econbiz.de/10010353563
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Peak sales time prediction in new product sales : can a product manager rely on it?
Krishnan, Trichy V.; Feng, Shanfei; Jain, Dipak - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014332163
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Creating value to disrupt markets
Krishnamurthi, Lakshman; Devine, Rebecca - In: Kellogg on marketing : the marketing faculty of the …, (pp. 53-70). 2023
Persistent link: https://www.econbiz.de/10014283152