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~subject:"Produktentwicklung"
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Produktentwicklung
New product development
33
USA
27
United States
27
Innovation
25
Consumer behaviour
18
Konsumentenverhalten
18
Marketing management
18
Marketingmanagement
18
Innovation management
16
Innovationsmanagement
16
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
Theorie
10
Theory
10
Brand image
9
Firm performance
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
Unternehmenserfolg
9
Marketing
8
Industrie
7
Manufacturing industries
7
Social Web
7
Social web
7
Automotive industry
6
International marketing
6
Internationales Marketing
6
Kfz-Industrie
6
Product quality
6
Produktqualität
6
China
5
Market research
5
Marktforschung
5
Agribusiness
4
Agricultural and Food Policy
4
Brand
4
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Article
33
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32
Aufsatz in Zeitschrift
32
Case study
2
Fallstudie
2
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1
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1
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English
33
Author
All
Calantone, Roger J.
33
Di Benedetto, C. Anthony
3
Griffith, David A.
3
McNally, Regina C.
3
Rubera, Gaia
3
Schmidt, Jeffrey B.
3
Voorhees, Clay M.
3
Akdeniz, M. Billur
2
Bolumole, Yemisi A.
2
Dean, Tereza
2
Droge, Cornelia
2
Durmusoglu, Serdar S.
2
Eisend, Martin
2
Evanschitzky, Heiner
2
Harmancioglu, Nukhet
2
Melnyk, Steven A.
2
Molina-Castillo, Francisco-Jose
2
Atuahene-Gima, Kwaku
1
Castel, Matthew J.
1
Cavusgil, Erin
1
Chan, Kwong
1
Chaudhuri, Malika
1
Cockrell, Seth
1
Cui, Anna Shaojie
1
Durmuşoğlu, Serdar S.
1
Good, Valerie
1
Hanson, John D.
1
Jiang, Yuanyuan
1
Lee, Hannah S.
1
Lee, Yikuan
1
Lin, Bou-wen
1
Miller, Jason W.
1
Munuera-Alemán, José Luis
1
Nguyen, Hang T.
1
Ordanini, Andrea
1
Rajagopalan, Balaji
1
Sambamurthy, Vallabh
1
Sarangee, Kumar R.
1
Sardashti, Hanieh
1
Setia, Pankaj
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
13
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
European journal of innovation management
1
Handbook of research on new product development
1
IEEE transactions on engineering management : EM
1
Information systems research : ISR
1
International marketing review
1
Journal of business logistics : JBL
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
33
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33
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1
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
2
The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin
;
Evanschitzky, Heiner
;
Calantone, Roger J.
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
Saved in:
3
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
4
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
5
The effects of product modularity on launch speed
Vickery, Shawnee K.
;
Bolumole, Yemisi A.
;
Castel, Matthew J.
- In:
International journal of production research
53
(
2015
)
17
,
pp. 5369-5381
Persistent link: https://www.econbiz.de/10011390048
Saved in:
6
New product development in new ventures : the quest for resources
Bolumole, Yemisi A.
;
Calantone, Roger J.
;
Di Benedetto, …
- In:
International journal of production research
53
(
2015
)
8
,
pp. 2506-2523
Persistent link: https://www.econbiz.de/10010515388
Saved in:
7
A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
Saved in:
8
The learning zone in new product development
Cui, Anna Shaojie
;
Chan, Kwong
;
Calantone, Roger J.
- In:
IEEE transactions on engineering management : EM
61
(
2014
)
4
,
pp. 690-689
Persistent link: https://www.econbiz.de/10010461183
Saved in:
9
A primer on moderated mediation analysis : exploring logistics involvement in new product development
Calantone, Roger J.
;
Whipple, Judith M.
;
Wang, Xinran
; …
- In:
Journal of business logistics : JBL
38
(
2017
)
3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10011762628
Saved in:
10
Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
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