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~subject:"Produktentwicklung"
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Produktentwicklung
New product development
37
USA
29
United States
29
Innovation
24
Marketing management
17
Marketingmanagement
17
Innovation management
16
Innovationsmanagement
16
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
10
Markenführung
10
Theorie
9
Theory
9
Beziehungsmarketing
8
Brand image
8
Industrie
8
Lieferantenmanagement
8
Manufacturing industries
8
Markenimage
8
Relationship marketing
8
Supplier relationship management
8
China
7
Firm performance
7
Marketing
7
Unternehmenserfolg
7
Automotive industry
6
International marketing
6
Internationales Marketing
6
Kfz-Industrie
6
Product quality
6
Produktqualität
6
new product development
6
Innovation diffusion
5
Innovationsdiffusion
5
Market research
5
Marktforschung
5
Strategic management
5
Strategisches Management
5
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Undetermined
10
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Article
36
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Article in journal
35
Aufsatz in Zeitschrift
35
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Book section
1
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English
36
Author
All
Calantone, Roger J.
33
Di Benedetto, C. Anthony
3
Griffith, David A.
3
McNally, Regina C.
3
Rubera, Gaia
3
Schmidt, Jeffrey B.
3
Voorhees, Clay M.
3
Zhao, Yushan
3
Akdeniz, M. Billur
2
Bolumole, Yemisi A.
2
Cavusgil, Erin
2
Dean, Tereza
2
Droge, Cornelia
2
Durmusoglu, Serdar S.
2
Eisend, Martin
2
Evanschitzky, Heiner
2
Harmancioglu, Nukhet
2
Melnyk, Steven A.
2
Molina-Castillo, Francisco-Jose
2
Atuahene-Gima, Kwaku
1
Castel, Matthew J.
1
Cavusgil, S. Tamer
1
Chan, Kwong
1
Chaudhuri, Malika
1
Cockrell, Seth
1
Cui, Anna Shaojie
1
Durmuşoğlu, Serdar S.
1
Good, Valerie
1
Hanson, John D.
1
Jiang, Yuanyuan
1
Lavin, Marilyn
1
Lee, Hannah S.
1
Lee, Yikuan
1
Lin, Bou-wen
1
Miller, Jason W.
1
Munuera-Alemán, José Luis
1
Nguyen, Hang T.
1
Ordanini, Andrea
1
Rajagopalan, Balaji
1
Sambamurthy, Vallabh
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
13
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production research
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
European journal of innovation management
1
Handbook of research on new product development
1
IEEE transactions on engineering management : EM
1
Information systems research : ISR
1
International journal of innovation management
1
International journal of quality and innovation
1
International marketing review
1
Journal of business logistics : JBL
1
Journal of international marketing
1
Journal of marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
36
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1
A study of strategic orientation and product competitive advantage in Chinese emerging market
Zhao, Yushan
- In:
International journal of quality and innovation
2
(
2012/14
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10009791790
Saved in:
2
An empirical study of knowledge transfer in working relationships with suppliers in new product development
Zhao, Yushan
;
Lavin, Marilyn
- In:
International journal of innovation management
16
(
2012
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009552506
Saved in:
3
An investigation of the black-box supplier integration in new product development
Zhao, Yushan
;
Cavusgil, Erin
;
Cavusgil, S. Tamer
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1058-1064
Persistent link: https://www.econbiz.de/10010364529
Saved in:
4
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
5
The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin
;
Evanschitzky, Heiner
;
Calantone, Roger J.
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
Saved in:
6
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
7
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
8
The effects of product modularity on launch speed
Vickery, Shawnee K.
;
Bolumole, Yemisi A.
;
Castel, Matthew J.
- In:
International journal of production research
53
(
2015
)
17
,
pp. 5369-5381
Persistent link: https://www.econbiz.de/10011390048
Saved in:
9
New product development in new ventures : the quest for resources
Bolumole, Yemisi A.
;
Calantone, Roger J.
;
Di Benedetto, …
- In:
International journal of production research
53
(
2015
)
8
,
pp. 2506-2523
Persistent link: https://www.econbiz.de/10010515388
Saved in:
10
A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
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