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Differences between early adopters of disruptive and sustaining innovations

Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145

Persistent link: https://www.econbiz.de/10010433156

The dilemma of downstream market stakeholder involvement in NPD : untangling the effects of involvement and capabilities on performance

Vaquero Martín, María; Reinhardt, Ronny; Gurtner, … - In: Journal of business research : JBR 124 (2021), pp. 136-151

Persistent link: https://www.econbiz.de/10012493847

How to catch the generation Y : identifying consumers of ecological innovations among youngsters

Gurtner, Sebastian; Soyez, Katja - In: Technological forecasting & social change : an … 106 (2016), pp. 101-107

Persistent link: https://www.econbiz.de/10011609998

The overlooked role of embeddedness in disruptive innovation theory

Reinhardt, Ronny; Gurtner, Sebastian - In: Technological forecasting & social change : an … 132 (2018), pp. 268-283

Persistent link: https://www.econbiz.de/10011960219

Leveraging constraints for innovation : new product development essentials from the PDMA

Gurtner, Sebastian (ed.); Spanjol, Jelena (ed.); … - 2018 - 1st edition

"Sales- In a single comprehensive volume, covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion - Provides a set of frameworks, techniques, and tools that can be immediately implemented - Offers how-to knowledge on specific tools and methods...

Persistent link: https://www.econbiz.de/10011895933

Affordable or premium innovation? : the influence of individual and contextual factors on innovators' engagement in different innovation types

Gurtner, Nadine; Segelitz-Karsten, Ariane; Reinhardt, Ronny - In: International journal of entrepreneurial venturing : IJEV 15 (2023) 5, pp. 468-506

Persistent link: https://www.econbiz.de/10014441300

The high-end bias : a decision-maker preference for premium over economy innovations

Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014529422

Relational and transactional Strategies of external Knowledge Sourcing

Schulz, Philipp - 2020

Persistent link: https://www.econbiz.de/10012605411