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Charting the organisational knowledge-creation process : an innovation-process perspective
Akbar, Hammad; Tzokas, Nokolas - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1592-1608
Persistent link: https://www.econbiz.de/10010230024
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Balancing on the creative highwire : forecasting the success of novel ideas in organizations
Berg, Justin M. - In: Administrative science quarterly : ASQ ; dedicated to … 61 (2016) 3, pp. 433-468
Persistent link: https://www.econbiz.de/10011552914
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Boosting innovation and growth through the use of design
Nevado, Pedro Picaluga; Barata, José M. Monteiro; … - In: Journal of business economics and management 17 (2016) 1, pp. 74-91
Persistent link: https://www.econbiz.de/10011516811
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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Creativity and constraints : exploring the role of constraints in the creative processes of research and development teams
Rosso, Brent D. - In: Organization studies : an international … 35 (2014) 4, pp. 551-585
Persistent link: https://www.econbiz.de/10010402788
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Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.; Jones, Sharaya M. - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
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Does design thinking training increase creativity? : results from a field experiment with middle-school students
Rao, Hayagreeva; Puranam, Phanish; Singh, Jasjit - In: Innovation: organization & management : IOM 24 (2022) 2, pp. 315-332
Persistent link: https://www.econbiz.de/10013271308
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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188
. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This … that represent dimensions of creativity-i.e. a product's meaningfulness and novelty. The model was tested on a sample of … market knowledge is transferred to both new product outcomes through new product creativity, albeit somewhat differently. The …
Persistent link: https://www.econbiz.de/10012176090
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Employees´ creativity development within innovative processes of enterprise
Lušňáková, Zuzana; Juríčková, Zuzana; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 85-100
Persistent link: https://www.econbiz.de/10012313577