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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Customer knowledge in (co)creation of product : a case study of IKEA
Koniorczyk, Grażyna - In: Journal of economics & management 22 (2015) 4, pp. 107-120
Persistent link: https://www.econbiz.de/10011534384
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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Idea generation leveraged from value co-creation process enhances new service development performance
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; … - In: Journal of strategic marketing 27 (2019) 6, pp. 483-504
Persistent link: https://www.econbiz.de/10012202768
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Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
Sulhaini; Sulaimiah - In: Journal of relationship marketing : innovations & … 16 (2017) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10011820556
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Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang; Gu, Huimin; Wang, Yonggui; Hampson, Daniel P. - In: International journal of contemporary hospitality management 29 (2017) 12, pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
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Value logics for service innovation : practice-driven implications for service-dominant logic
Lindhult, Erik; Chirumalla, Koteshwar; Oghazi, Pejvak; … - In: Service business 12 (2018) 3, pp. 457-481
Persistent link: https://www.econbiz.de/10011915104
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Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
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The co-creation process in the development of nostalgic new products
Errajaa, Karim; Partouche, Judith; Dutot, Vincent - In: European journal of innovation management : EJIM 16 (2013) 4, pp. 440-458
Persistent link: https://www.econbiz.de/10010225482