Idea generation leveraged from value co-creation process enhances new service development performance
Year of publication: |
2019
|
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Authors: | Taghizadeh, Seyedeh Khadijeh ; Syed Abidur Rahman ; Marimuthu, Malliga |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 6, p. 483-504
|
Subject: | Bangladesh | idea generation | new service development | performance | telecommunications | Value co-creation | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Innovation | Bangladesch | Produktentwicklung | New product development |
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