. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This … that represent dimensions of creativity-i.e. a product's meaningfulness and novelty. The model was tested on a sample of … market knowledge is transferred to both new product outcomes through new product creativity, albeit somewhat differently. The …

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …

The objective of this paper is to discuss the impact of social media on customer co-creation in the innovation process …

customers (users), facilitated by the company. Customers become active participants in an open innovation process of a firm and … innovation with customers). Our typology is based on three dimensions, addressing (i) the customers’ autonomy in the process, (ii …) the nature of the firm-customer collaboration (dyadic versus community based), and (iii) the stage of the innovation …