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~subject:"Produktgestaltung"
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Planning product line strategy...
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Produktgestaltung
Marktforschung
23
Vereinigte Staaten
15
Marketing
14
Marketing management
10
Marketingmanagement
10
Marketing theory
8
Marketingtheorie
8
Absatzpolitik
7
Consumer behaviour
7
International marketing
7
Internationales Marketing
7
Konsumentenverhalten
7
Market research
7
Theorie
7
Theory
7
Verbraucher
7
Werbung
7
Advertising
6
Market segmentation
6
Marktsegmentierung
6
Betriebsmaterialwirtschaft
4
Business network
4
Innovation
4
Mathematisches Modell
4
Paul E. Green
4
Produktmanagement
4
Scientific method
4
Unternehmensnetzwerk
4
Wissenschaftliche Methode
4
Absatztheorie
3
Betriebsplanung
3
Conjoint analysis
3
Conjoint-Analyse
3
Entscheidung
3
Markttheorie
3
Organizational behaviour
3
Product management
3
Produktinnovation
3
Verhalten in Organisationen
3
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English
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Wind, Yoram
4
Claycamp, Henry J.
1
Goldhar, Joel D.
1
Grashof, John F.
1
Green, Paul E.
1
Mahajan, Vijay
1
Wind, Yoram J.
1
cardozo, Richard N.
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Addison-Wesley series in marketing
1
Journal of marketing research : JMR
1
Readings in the management of innovation
1
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ECONIS (ZBW)
4
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1
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
2
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram J.
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
3
Market-based guidelines for design of industrial products : a new application of conjoint analysis to scientific and technical information (STI) services
Wind, Yoram
;
Grashof, John F.
;
Goldhar, Joel D.
- In:
Readings in the management of innovation
,
(pp. 394-408)
.
1982
Persistent link: https://www.econbiz.de/10003012410
Saved in:
4
New-product forecasting : models and applications
Wind, Yoram
(
ed.
);
Mahajan, Vijay
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10013502063
Saved in:
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