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~subject:"Produktgestaltung"
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Produktgestaltung
Conjoint analysis
23
Conjoint-Analyse
23
Theorie
20
Theory
20
Consumer behaviour
18
Deutschland
18
Germany
18
Konsumentenverhalten
18
Innovationsmanagement
15
Innovation management
14
Market research
14
Marktforschung
14
Online retailing
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Online-Handel
13
Beziehungsmarketing
9
Relationship marketing
9
Business network
8
Unternehmensnetzwerk
8
E-commerce
7
Electronic Commerce
7
Innovation
7
Produktentwicklung
7
Conjoint Measurement
6
KMU
6
Marketing management
6
Marketingmanagement
6
SME
6
Simulation
6
Einzelhandel
5
Erfolgsfaktor
5
Innovation adoption
5
Innovationsakzeptanz
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Marketingstrategie
5
New product development
5
Retail trade
5
Scientific method
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Success factor
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Wissenschaftliche Methode
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Customer satisfaction
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English
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German
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Baier, Daniel
5
Gaul, Wolfgang
2
Aust, Eberhard
1
Sänn, Alexander
1
Voekler, Sascha
1
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Springer Fachmedien Wiesbaden
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Entscheidungsunterstützung für ökonomische Probleme
1
Forschungs-/Entwicklungs-/Innovations-Management
1
Journal of business economics : JBE
1
Mathematical modelling in economics : essays in honor of Wolfgang Eichhorn
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
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Konzipierung und Realisierung einer Unterstützung des kombinierten Einsatzes von Methoden bei der Positionierungsanalyse
Baier, Daniel
-
1994
Persistent link: https://www.econbiz.de/10013162071
Saved in:
2
Product positioning based on knowledge-oriented support : a logical framework
Gaul, Wolfgang
- In:
Mathematical modelling in economics : essays in honor …
,
(pp. 392-407)
.
1993
Persistent link: https://www.econbiz.de/10001283709
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3
Gewinnorientierte Produktliniengestaltung unter Berücksichtigung des Kundennutzens
Gaul, Wolfgang
- In:
Journal of business economics : JBE
65
(
1995
)
8
,
pp. 835-855
Persistent link: https://www.econbiz.de/10001183811
Saved in:
4
The preference-driven lead user method for new product development : a comprehensive way to stimulate innovations with internal and external sources
Sänn, Alexander
-
2017
Persistent link: https://www.econbiz.de/10011619448
Saved in:
5
One-stage product-line design heuristics : an empirical comparison
Baier, Daniel
;
Voekler, Sascha
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 73-107
Persistent link: https://www.econbiz.de/10014519158
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