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~subject:"Produktgestaltung"
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Werbung als Investition
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Produktgestaltung
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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7
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1
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Alford, Charles Lang III
1
Carson, Lawrence
1
D'Ursel, Laurent
1
Freimer, Marschal
1
Freimer, Marshall
1
Grossman, Gene M.
1
Luksetich, William A.
1
Parsons, Leonard J.
1
Rice, Eugene W.
1
Schmalensee, Richard
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Simon, Leonard S.
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Experimental research in consumer behavior : four exploratory papers
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Revue économique : revue bimestrielle
1
Southern economic journal
1
The harbrace series in business and economics
1
The review of economic studies
1
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ECONIS (ZBW)
8
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1
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
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2
Politiques de ʺnon-prixʺ : equilibre et optimum ; essai de synthèse
D'Ursel, Laurent
- In:
Revue économique : revue bimestrielle
34
(
1983
)
6
,
pp. 1057-1088
Persistent link: https://www.econbiz.de/10002106952
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3
An investigation into the effect of selected variables upon barriers to entry in manufacturing industries
Alford, Charles Lang III
-
1972
Persistent link: https://www.econbiz.de/10001833650
Saved in:
4
Product sampling : Salesmanship in the home
Carson, Lawrence
;
Rice, Eugene W.
- In:
Experimental research in consumer behavior : four …
,
(pp. 1-24)
.
1966
Persistent link: https://www.econbiz.de/10001975550
Saved in:
5
Brand loyalty and barriers to entry
Schmalensee, Richard
- In:
Southern economic journal
40
(
1974
)
4
,
pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
Saved in:
6
Advertising, product differentiation and cigarettes
Luksetich, William A.
-
1973
Persistent link: https://www.econbiz.de/10002491144
Saved in:
7
Informative advertising with differentiated products
Grossman, Gene M.
;
Shapiro, Carl
- In:
The review of economic studies
51
(
1981
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10002527449
Saved in:
8
An econometric analysis of advertising, retail availability, and sales of a new brand
Parsons, Leonard J.
- In:
Management science : journal of the Institute for …
20
(
1976
)
6
,
pp. 938-947
Persistent link: https://www.econbiz.de/10002609805
Saved in:
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