Product sampling : Salesmanship in the home
Lawrence Carson and Eugene W. Rice
| Year of publication: |
1966
|
|---|---|
| Authors: | Carson, Lawrence ; Rice, Eugene W. |
| Published in: |
Experimental research in consumer behavior : four exploratory papers. - Lafayette/Ind.. - 1966, p. 1-24
|
| Subject: | Produktgestaltung | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001975550