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Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.; Koukova, Nevena T. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
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Wertschöpfung durch Mehrfachnutzung : Potenziale, Herausforderungen, Lösungen
Luger, Tobias; Herrmann, Christoph; Steinborn, Jenny; … - In: Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; … 103 (2008) 9, pp. 602-606
Persistent link: https://www.econbiz.de/10003760114
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A more rational approach to new-product development
Bonabeau, Eric; Bodick, Neil; Armstrong, Robert W. - In: Harvard business review : HBR 86 (2008) 3, pp. 96-102
Persistent link: https://www.econbiz.de/10003649304
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Die richtige Wettbewerbsposition finden
D'Aveni, Richard A. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 3, pp. 78-91
Persistent link: https://www.econbiz.de/10003650469
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On the evolution of product portfolio coherence of cooperatives versus corporations : an agent-based analysis of the single origin constraint
Hendrikse, George W. J. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003651526
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The influence of market and product orientation on museum performance
Camarero, Carmen; Garrido, María José - In: International journal of arts management 10 (2008) 2, pp. 14-26
Persistent link: https://www.econbiz.de/10003737773
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An analysis of the Spanish toy sector from dynamic perspective on product strategy
Álvarez, Valle Santos; Merino, Terese García - In: Journal of strategic marketing 16 (2008) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10003739388
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Transition strategies between product space and service time : user assets, search characteristics, and co-production
Cadeaux, Jack - In: Journal of strategic marketing 16 (2008) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003739400
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Organizational evolution with fuzzy technological boundaries : tape drive producers in the world market ; 1951 - 1998
Carroll, Glenn R.; Feng, Mi; Le Mens, Gaël; … - 2008
Persistent link: https://www.econbiz.de/10003740284
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Modularity in the mediation of market and technology change
Sanchez, Ron - In: International journal of technology management : IJTM 42 (2008) 4, pp. 331-364
Persistent link: https://www.econbiz.de/10003743823