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Evaluating the product portfolio of Japanese public service broadcaster : consumer vs. citizen's view
Tsuji, Masatsugu (contributor);  … - International Telecommunications Society - 2014
estimate WTP to the channel×genre matrixin order to analyze how viewers evaluate NHK and its programs. To evaluate whether NHK … result in the most efficient strategic allocation of management resources. This paper thus takes NHK (Nippon Hoso Kyokai …), Japan's PSB, as a research target, and analyzes its portfolio management. NHK has introduced the VFM (Value for Money) index …
Persistent link: https://www.econbiz.de/10010471149
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Digitising product portfolios
Echterfeld, Julian; Gausmeier, Jürgen - In: Digital disruptive innovation, (pp. 349-378). 2020
Persistent link: https://www.econbiz.de/10012116414
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Green product development and product portfolio management : empirical evidence from an emerging economy
Jugend, Daniel; Luiz, Joao Victor Rojas; Chiappetta … - In: Business strategy and the environment 26 (2017) 8, pp. 1181-1195
Persistent link: https://www.econbiz.de/10011823396
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Digitising product portfolios
Echterfeld, Julian; Gausmeier, Jürgen - In: International journal of innovation management 22 (2018) 5, pp. 1840003-1-27
Persistent link: https://www.econbiz.de/10011888186
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Product proliferation strategies and firm performance : the moderating role of product space complexity
Barroso, Alicia; Giarratana, Marco S. - In: Strategic management journal 34 (2013) 12, pp. 1435-1452
Persistent link: https://www.econbiz.de/10010208466
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Reconsideration of new product development planning based on the relationship between product complexity and product lifetime : the case of the Korean mobile phone market
Yoon, Jungsub; Oh, Dong-hyun; Oh, Yoonhwan; Lee, Jeong-dong - In: Technology analysis & strategic management 36 (2024) 2, pp. 306-318
Persistent link: https://www.econbiz.de/10014452281
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Commonality opportunity search in industrial product portfolios
Kwapisz, Jakub; Infante, Virginia; Cameron, Bruce G. - In: International journal of technology management : IJTM 81 (2019) 3/4, pp. 258-273
Persistent link: https://www.econbiz.de/10012209979
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A model of product portfolio design : guiding consumer search through brand positioning
Ke, T. Tony; Shin, Jiwoong; Yu, Jungju - In: Marketing science 42 (2023) 6, pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
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Zooming in or zooming out : entrants' product portfolios in the nascent drone industry
Shermon, Anavir; Moeen, Mahka - In: Strategic management journal 43 (2022) 11, pp. 2217-2252
Persistent link: https://www.econbiz.de/10013466100
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Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs : criticism of the BCG matrix and its alternatives
García-Vidal, Gelmar; Sánchez-Rodríguez, Alexander; … - In: Cogent business & management 10 (2023) 3, pp. 1-16
Product portfolio analysis is a critical aspect of small and medium-sized enterprises (SMEs) strategic planning and decision-making. It helps SMEs assess their existing product offerings, identify areas for improvement, and make well informed decisions about which products to keep, discontinue,...
Persistent link: https://www.econbiz.de/10014506374