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We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian; Germelmann, Claas Christian; Jung, Benjamin - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
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Actor engagement practices and triadic value co-creation in the team sports ecosystem
Stieler, Maximilian; Germelmann, Claas Christian - In: Marketing : ZFP ; journal of research and management 40 (2018) 4, pp. 30-43
Persistent link: https://www.econbiz.de/10011939683
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Value-influencing practices and triadic co-creation in team sports ecosystems
Stieler, Maximilian; Germelmann, Claas Christian - In: Emotions and social interaction through the lens of …, (pp. 55-87). 2018
Persistent link: https://www.econbiz.de/10011895191