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~subject:"Professional sports"
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Professional sports
Consumer behaviour
7
Konsumentenverhalten
7
Profisport
3
USA
3
United States
3
Confidence
2
E-commerce
2
Electronic Commerce
2
Internet marketing
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Online-Marketing
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Sportmarketing
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Sports marketing
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Vertrauen
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Viral marketing
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Virales Marketing
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brand personality
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geographic equity
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geographic personality
2
sports marketing
2
Advertising effects
1
Arbeitsgruppe
1
Ball game
1
Ballsport
1
Betriebswirtschaftsstudium
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Brand image
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Brand management
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Curriculum
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Data protection
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Datenschutz
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Designation of origin
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Experiment
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Fernsehwerbung
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Football
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Fußball
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Graduate business education
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Herkunftsbezeichnung
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Innovation management
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Aiken, K. Damon
3
Campbell, Richard M.
2
Sukhdial, Ajay
2
Campbell, Richard M. <Jr.>
1
Kent, Aubrey
1
Koch, Eric C.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
2
Investigating sport fan attitudes toward tanking : the role of values-based connections
Aiken, K. Damon
;
Sukhdial, Ajay
;
Campbell, Richard M. <Jr.>
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 256-268
Persistent link: https://www.econbiz.de/10012486328
Saved in:
3
An investigation of old school values in the Arena Football League
Aiken, K. Damon
;
Campbell, Richard M.
;
Sukhdial, Ajay
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 125-131
Persistent link: https://www.econbiz.de/10008661234
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