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Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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Examining local sports broadcasters' use of Twitter to cross-promote on-air and online content
Hull, Kevin - In: Journal of media business studies 13 (2016) 3/4, pp. 241-256
Persistent link: https://www.econbiz.de/10011684615
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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Who gets promoted? : personality factors leading to promotion in highly structured work environments : evidence from a German professional football club
Kassis, Mark; Schmidt, Sascha Leonard; Schreyer, Dominik; … - In: Applied economics letters 24 (2017) 17, pp. 1222-1227
Persistent link: https://www.econbiz.de/10011852399
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Race and the probability of becoming a head coach for NFL coordinators since the introduction of the Rooney Rule : why isn't Eric Bieniemy a head coach yet?
Pitts, Joshua D.; Evans, Brent; Johnson, John D. - In: The review of black political economy : analyzing … 51 (2024) 1, pp. 17-43
Persistent link: https://www.econbiz.de/10014580599
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Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.; Lyberger, Mark R.; Song, Doori - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
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Football (soccer?) on campus : examining the historical development and promotion of the world's most popular sport through transatlantic university comparisons
Isaacson, Tom; Theofilou, Anastasios - In: Corporate communications : an international journal 29 (2024) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10014493987
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Desperately seeking a Japanese Yokozuna
Brunello, Giorgio; Yamamura, Eiji - 2023
Using data on wrestlers and tournaments since the early 1970s, we study promotion practices in Sumo, a Japanese …. Together with the 2010 Reform that effectively restricted access to foreign-born wrestlers, existing promotion practices may …
Persistent link: https://www.econbiz.de/10014419245
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Sport
1991
Persistent link: https://www.econbiz.de/10000620851