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~subject:"Professional sports"
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An examination of how constrai...
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Professional sports
Consumer behaviour
8
Greece
8
Griechenland
8
Konsumentenverhalten
8
Sport
7
Sports
7
Sportmarketing
6
Sports marketing
6
Beziehungsmarketing
5
Relationship marketing
5
Service quality
5
Dienstleistungsqualität
4
Profisport
4
Big event
3
Customer satisfaction
3
Großveranstaltung
3
Holiday behaviour
3
Kundenzufriedenheit
3
Sport event
3
Sport event personality
3
Sportveranstaltung
3
Urlaubsverhalten
3
Advertising effects
2
Australia
2
Australien
2
Ball game
2
Ballsport
2
Event involvement
2
Event loyalty
2
Event marketing
2
Event-Marketing
2
Football
2
Fußball
2
Marketing management
2
Marketingmanagement
2
Mountain running races
2
Psychology of advertising
2
Sponsoring
2
Sponsorship
2
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English
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Alexandris, Kostas
4
Tsiotsou, Rodoula H.
2
Cornwell, T. Bettina
1
Kaplanidou, Kyriaki
1
Karvounis, Serafim
1
Theodorakis, Nicholas D.
1
Tsigilis, Nikolaos
1
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International journal of advertising : the quarterly review of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Predicting spectators' behavioural intentions in professional football : the role of satisfaction and service quality
Theodorakis, Nicholas D.
;
Alexandris, Kostas
;
Tsigilis, …
- In:
Sport management review
16
(
2013
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10009700221
Saved in:
2
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
3
Marketing sport event tourism : sport tourist behaviors and destination provisions
Alexandris, Kostas
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010417510
Saved in:
4
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
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