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Profisport
Consumer behaviour
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Professional sports
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brand personality
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geographic equity
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geographic personality
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Aiken, K. Damon
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Campbell, Richard M.
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Sukhdial, Ajay
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Campbell, Richard M. <Jr.>
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Kent, Aubrey
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Koch, Eric C.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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2
Investigating sport fan attitudes toward tanking : the role of values-based connections
Aiken, K. Damon
;
Sukhdial, Ajay
;
Campbell, Richard M. <Jr.>
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 256-268
Persistent link: https://www.econbiz.de/10012486328
Saved in:
3
An investigation of old school values in the Arena Football League
Aiken, K. Damon
;
Campbell, Richard M.
;
Sukhdial, Ajay
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 125-131
Persistent link: https://www.econbiz.de/10008661234
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