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The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
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Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa - In: Marketing intelligence & planning 34 (2016) 2, pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Like father, like son : analyzing Australian football's unique recruitment process
Stewart, Mark F.; Stavros, Constantino; Phillips, Pamm; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 672-688
Persistent link: https://www.econbiz.de/10011645893
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Sportmanagement : eine themenbezogene Einführung
Krüger, Arnd (ed.); Dreyer, Axel (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002071602
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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Major league winners : using sports and cultural centers as tools for economic development
Rosentraub, Mark S. - 2010
Persistent link: https://www.econbiz.de/10003811883
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Sport public relations and communication
Hopwood, Maria; Skinner, James; Kitchin, Paul - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003904102
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Nufer, Gerd (ed.); Bühler, André W. (contributor) - 2011 - 2., völlig neu bearb. und wesentl. erw. Aufl.
Um heute im Sportmarketing erfolgreich zu sein, braucht es nicht nur grundlegendes Marketingwissen und Verständnis für die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die neuesten, internationalen Sportmarketing-Trends kennen...
Persistent link: https://www.econbiz.de/10008736001