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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball

Walsh, Patrick; Hwang, Hansol; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 214-224

Persistent link: https://www.econbiz.de/10011415225

Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions

Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210

Persistent link: https://www.econbiz.de/10011378278

Payback calls : a starting point for measuring basketball referee bias and impact on team performance

Rodenberg, Ryan M.; Lim, Choong Hoon - In: European Sport management quarterly : ESMQ 9 (2009) 4, pp. 375-387

Persistent link: https://www.econbiz.de/10003921995

Examining the relationship for sport motives, relationship quality, and sport consumption intention

Paek, Bomin; Morse, Alan; Hutchinson, Susan; Lim, … - In: Sport management review 24 (2021) 2, pp. 322-344

Persistent link: https://www.econbiz.de/10012628939

The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues

Lee, Seomgyun; Oh, Taeyeon; Lim, Choong Hoon - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 496-516

Persistent link: https://www.econbiz.de/10013349534

Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model

Hur, Youngjin; Ko, Yong Jae; Claussen, Cathryn L. - In: International journal of sports marketing & sponsorship 13 (2011/12) 3, pp. 169-188

Persistent link: https://www.econbiz.de/10009550109

Payback Calls : A Starting Point for Measuring Basketball Referee Bias and Impact on Team Performance

Lim, Choong Hoon - 2010

Recent scandals in sports have (re-)emphasized the need for targeted monitoring that is legal, reasonable and effective. The National Basketball Association (NBA) provides an ideal environment to measure the effect of individual referees on team performance and non-conclusively test for possible...

Persistent link: https://www.econbiz.de/10013145155