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A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment for Supermarket

Pandey, Jatin - 2013

Theory (RST)-based method to define change in the customer segment based on the hybrid segmentation variables. Different …

Persistent link: https://www.econbiz.de/10013071312

A retail store SKU promotions optimization model for category multi-period profit maximization

Ma, Shaohui; Fildes, Robert - In: European journal of operational research : EJOR 260 (2017) 2, pp. 680-692

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Can crowdsourcing improve prediction accuracy in fashion retail buying?

Kamran-Disfani, Omid; Mantrala, Murali K. - In: Journal of retailing 100 (2024) 3, pp. 404-421

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Improving the crystal ball : harnessing consumer input to create retail prediction markets

Kaufman-Scarborough, Carol; Morrin, Maureen; Bradlow, … - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 30-45

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A sales forecast model for short-life-cycle products : new releases at Blockbuster

Chung, Casey; Niu, Shun-chen; Sriskandarajah, Chelliah - In: Production and operations management : an international … 21 (2012) 5, pp. 851-873

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A comparison of consumer and retail trade confidence indicators for predicting household expenditure in the UK

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Improving short-term demand forecasting for short-lifecycle consumer products with data mining techniques

Maaß, Dennis; Spruit, Marco René; Waal, Peter de - In: Decision Analytics 1 (2014), pp. 1-17

Today's economy is characterized by increased competition, faster product development and increased product differentiation. As a consequence product lifecycles become shorter and demand patterns become more volatile which especially affects the retail industry. This new situation imposes...

Persistent link: https://www.econbiz.de/10010338778