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A two-stage segment and prediction model for mortgage prepayment prediction and management
Liang, Te-Hsin; Lin, Jian-Bang - In: International journal of forecasting 30 (2014) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10010510905
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Profit driven decision trees for churn prediction
Höppner, Sebastiaan; Stripling, Eugen; Baesens, Bart; … - In: European journal of operational research : EJOR 284 (2020) 3, pp. 920-933
Persistent link: https://www.econbiz.de/10012238921
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Incorporating dynamics in customer lifetime value models
Lewis, Michael - In: Handbook of research on customer equity in marketing, (pp. 101-117). 2015
Persistent link: https://www.econbiz.de/10010483496
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Unterstützung kundenbezogener Entscheidungsprobleme : eine Analyse zum Potenzial moderner Klassifikationsverfahren
Lessmann, Stefan; Voß, Stefan - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 52 (2010) 2, pp. 79-93
Persistent link: https://www.econbiz.de/10003956300
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Statistical modeling and probabilistic composition in the prediction of the customer lifetime value
Sant'Anna, Annibal Parracho; Araujo Ribeiro, Rodrigo … - In: Benchmarking : an international journal ; BIJ 16 (2009) 3, pp. 335-350
Persistent link: https://www.econbiz.de/10009526477
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A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime; Lans, Ralf van der; Wierenga, Berend - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European journal of operational research : EJOR 237 (2014) 1, pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
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A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz; Uray, Nimet; Ülengin, Füsun - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
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Forecasting customer behaviour in a multi-service financial organisation : a profitability perspective
Audzeyeva, Alena; Summers, Barbara; Schenk-Hoppé, … - 2010
This paper proposes a novel approach to the estimation of Customer Lifetime Value (CLV). CLV measures give an indication of the profit-generating potential of customers, and provide a key business tool for the customer management process. Existing approaches show unsatisfactory performance in...
Persistent link: https://www.econbiz.de/10008797765