The purpose of this study is to identify the quality factors of mobile applications and predict their influence on the consumer satisfaction of WhatsApp users. This research extends the ISO 9126 model used for evaluating the software quality. The new research model and an instrument are used to...

The purpose of this paper is to predict the switching behavior of the students with respect to mobile brands. This paper uses first-order Markov Chain model for predicting the switching behavior and also analyzes the future market scenario of the mobile brands. Data collected from 320...

The authors discuss some shortcomings of probabilistic choice models which do not capture product interdependencies. When substitutional relationships are present in the marketplace, these models may lead to biased estimates for choice/market shares. A probabilistic choice model which accounts...