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This paper explores the relationship between accounting and strategy in a context that is characterized by pluralistic demands and high uncertainty about outcomes. By way of an ethnographic field study in an R&D intensive company, we analyze new product development (NPD) projects and the way in...
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Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation -- Chapter 4: A Review of Excessive Development Studies on the...
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